Post by account_disabled on Dec 26, 2023 3:36:51 GMT -5
Yamaha celebrates its 65th anniversary on July 1st of this year as a brand that is popular and loved by people around the world. Continuously grow and develop with the philosophy of “Kando”, always creating satisfaction that exceeds customer expectations. This is the practice and way of the Yamaha brand. Communicated through the Global Slogan with the phrase Revs Your Heart “Accelerate your life to be exciting” For Yamaha Motor Co., Ltd., Japan There is a clear direction and policy to strengthen the brand. With 5 unique Yamaha ways, all over the world: Innovation (initiative), Excitement (fun), Confidence (confidence), Emotion (attractiveness) and Ties (engagement) to indicate the uniqueness of the drug. Maha like no other This clear identity is a practice guideline that every employee adheres to and transfers to product creation.
Yamaha's services and every touch point To create maximum customer satisfaction and long-term brand loyalty. Mr. Phongsathorn Uamongkolchai, Executive Vice President, said, “Last year, Thai Yamaha Email Data was able to rank 2 in the world in Yamaha Branding Day, which is considered a great success. He sees the dedication to systematic Branding. Systematic Branding means Executives are involved Driven systematically There is management of those involved, including customers, distributors, suppliers, the media, and society, with concrete management. Divide people into groups and design different projects. about the brand for these groups to know and participate in We have various projects. that are done together to interact To be connected, the Global Branding Committee gives each country the freedom to think creatively and do their own branding. We then thought about how branding in Thailand would make a difference. We must be different from our competitors.
Different in every way Things that customers come to experience with us And how can people who are involved have a positive relationship with our brand? After that, it was managed systematically. Whoever takes care of the distributors must create a system to take care of the distributors. Anyone who takes care of customers must create a system to take care of them. Whoever is in charge of the community needs to see what can be done as an ongoing project, etc. Once we have thought of this, then we can design various projects. To take it to compete all over the world and in the end we were able to win 2nd place, which is very proud of Thai Yamaha. The committee of judges gave the reason that We have involved everyone involved in Branding and executives are involved in starting every project. This is considered to be the strength of Thai Yamaha. Moreover, we do Branding without thinking only about business. But we also think about society, making our branding stand out from other countries as well.” But in 2020, the world faced a crisis due to the spread of the COVID-19 virus, which had a direct impact on life and the economy. However, Yamaha was still able to overcome the crisis and become a Japanese brand.
Yamaha's services and every touch point To create maximum customer satisfaction and long-term brand loyalty. Mr. Phongsathorn Uamongkolchai, Executive Vice President, said, “Last year, Thai Yamaha Email Data was able to rank 2 in the world in Yamaha Branding Day, which is considered a great success. He sees the dedication to systematic Branding. Systematic Branding means Executives are involved Driven systematically There is management of those involved, including customers, distributors, suppliers, the media, and society, with concrete management. Divide people into groups and design different projects. about the brand for these groups to know and participate in We have various projects. that are done together to interact To be connected, the Global Branding Committee gives each country the freedom to think creatively and do their own branding. We then thought about how branding in Thailand would make a difference. We must be different from our competitors.
Different in every way Things that customers come to experience with us And how can people who are involved have a positive relationship with our brand? After that, it was managed systematically. Whoever takes care of the distributors must create a system to take care of the distributors. Anyone who takes care of customers must create a system to take care of them. Whoever is in charge of the community needs to see what can be done as an ongoing project, etc. Once we have thought of this, then we can design various projects. To take it to compete all over the world and in the end we were able to win 2nd place, which is very proud of Thai Yamaha. The committee of judges gave the reason that We have involved everyone involved in Branding and executives are involved in starting every project. This is considered to be the strength of Thai Yamaha. Moreover, we do Branding without thinking only about business. But we also think about society, making our branding stand out from other countries as well.” But in 2020, the world faced a crisis due to the spread of the COVID-19 virus, which had a direct impact on life and the economy. However, Yamaha was still able to overcome the crisis and become a Japanese brand.