Post by account_disabled on Mar 8, 2024 22:36:50 GMT -5
Traditional advertising , characterized by vertical and one-way communication, is now an outdated model . If previously the company's reputation depended almost exclusively on what it communicated institutionally, in the digital world this paradigm has been overturned. Social network users today can open a channel of dialogue directly with brands, and the absence of the latter from the main platforms is often considered a sign of backwardness. Given the situation, it would be wrong to think of reputation management as something limited, for example social media monitoring , because to all intents and purposes we are talking about the result of a collective process , which permeates the entire corporate communication.
Digital Reputation and brand reputation management Examining digital reputation in detail , this can be identified as the sum of all the discussions around a company that take place online. If in the past brand reputation management was mainly passive monitoring, the objective of which was to completely Hong Kong Telegram Number Data suppress negative mentions, by moving to digital communication this process has rightly proven to be limiting. If on the one hand the "censorship" component still exists, especially through the moderation of user generated content on official profiles and the pushing of negative content back into the SERPs of search engines, it is no longer sufficient to operate with the sole aim of reducing the visibility .
A good brand reputation management strategy needs interaction with customers, to listen to what they have to say and learn from the feedback received. In this sense, the creation and dissemination of a coherent narrative across all communication channels is very important, precisely to guarantee different audiences the possibility of building a homogeneous opinion. Good practices for brand reputation management Always with a view to coherence and homogeneity of communication, here are some practices to pay attention to when communicating, through multiple touchpoints , with a heterogeneous audience: - Give priority to content marketing : the creation of quality contents, which aim at sharing useful information and customer empowerment , is able to leverage readers' positive perception of the brand.
Digital Reputation and brand reputation management Examining digital reputation in detail , this can be identified as the sum of all the discussions around a company that take place online. If in the past brand reputation management was mainly passive monitoring, the objective of which was to completely Hong Kong Telegram Number Data suppress negative mentions, by moving to digital communication this process has rightly proven to be limiting. If on the one hand the "censorship" component still exists, especially through the moderation of user generated content on official profiles and the pushing of negative content back into the SERPs of search engines, it is no longer sufficient to operate with the sole aim of reducing the visibility .
A good brand reputation management strategy needs interaction with customers, to listen to what they have to say and learn from the feedback received. In this sense, the creation and dissemination of a coherent narrative across all communication channels is very important, precisely to guarantee different audiences the possibility of building a homogeneous opinion. Good practices for brand reputation management Always with a view to coherence and homogeneity of communication, here are some practices to pay attention to when communicating, through multiple touchpoints , with a heterogeneous audience: - Give priority to content marketing : the creation of quality contents, which aim at sharing useful information and customer empowerment , is able to leverage readers' positive perception of the brand.